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It is a real challenge to put your story into a 20 to 30 second video but it must be done  for reasons below (Goldfish). If your viewer clicks off all is lost.

A 23 second video for YouTube  in the mobile phone square format and no voice over as most sound is off anyway on phones.

 A fuller web version below.

1 minute and 4 seconds deigned for web site.

22 seconds with stills and video

A 31 second video for Lein Catering

A 46 second video for website to recruit drivers.

A five minute presentation designed for trade shows.

You Now Have a Shorter Attention Span Than a Goldfish

or “How long should my video be?​


The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.

Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.

“Heavy multi-screeners find it difficult to filter out irrelevant stimuli — they’re more easily distracted by multiple streams of media,” the report read.

On the positive side, the report says our ability to multitask has drastically improved in the mobile age.

The survey also confirmed generational differences for mobile use; for example, 77% of people aged 18 to 24 responded “yes” when asked, “When nothing is occupying my attention, the first thing I do is reach for my phone,” compared with only 10% of those over the age of 65.

And now congratulate yourself for concentrating long enough to make it through this article.

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